Our Story

Alohugs Inc. was born from one little boy’s journey and a mother’s promise that no one facing Alopecia should ever feel alone.

In September 2023, my 8-year-old son, Kason, was diagnosed with Alopecia Areata. It all started with a small patch on the back of his head. At first, I thought he had cut his own hair. After asking him several times what happened, he finally looked at me and said, “Why don’t you believe me?” Those words have stayed with me ever since.

When the patch didn’t grow back, we learned that Kason had Alopecia. As his hair continued to fall out, I searched for answers, support, and a community that truly understood what our family was experiencing.

That search led us to the National Alopecia Areata Foundation (NAAF). Through one of their support group leaders, we discovered the Walk Where You Are initiative. In September 2024, our family hosted our first walk with our immediate family. It was a small event, but it sparked something much bigger in my heart. I wanted to help raise awareness and build a stronger community for families affected by Alopecia.

In January 2025, I was honored to become the NAAF Site Leader for Cleveland, Ohio, allowing me to advocate for families in our community. Around that same time, Kason’s Alopecia progressed to Alopecia Universalis, and he lost all of his hair.

A few months later, we attended our first NAAF Conference in Chicago.

That weekend changed our lives.

As soon as Kason walked into a room filled with children, teens, and adults confidently living with Alopecia, he quietly reached up, took off his cap, and let out a deep sigh of relief.

For the first time since his diagnosis, he wasn’t trying to fit in.

He already belonged.

As I watched my son smile without fear or hesitation, I felt something I had been searching for since the day he was diagnosed.

It felt like a hug.

Not a hug with arms wrapped around you, but one that reaches your heart.

A hug that says:

You belong.

You are seen.

You are understood.

You are enough, exactly as you are.

In that moment, Kason found belonging.

I found my purpose.

And Alohugs was born.

Today, Alohugs Inc. exists to help every person affected by Alopecia experience that same feeling of warmth, confidence, and connection. Through thoughtfully designed apparel and meaningful products, we hope to raise awareness, inspire confidence, and remind every child, every adult, and every family that they are never walking this journey alone.

Because Alohugs is more than a brand.

It’s a community.

It’s hope.

It’s confidence.

It’s belonging.

And it’s a reminder that sometimes the most powerful hug is the one that lets you know you’re never alone.

Welcome to Alohugs.

We’re so glad you’re here.

With love,

Randishia Holt
Founder & CEO, Alohugs Inc.